INVESTMENT OPPORTUNITY
Today, our world is experiencing changes we are only beginning to understand — from rapid technological advancement and environmental pollution to conflict and war.
Yet one truth has always remained: nature is extraordinary, powerful, and healing.
We believe it is time to reconnect — not only with the sacred natural environments that surround us, but also with one another and with ourselves. Nature has much to teach us about balance, resilience, transformation, and life.
Join us as we begin a journey of continuous healing, mindful questioning, and discovery — challenging the way we live, the practices we have inherited, and the choices we make in our constant search for a more conscious and meaningful way of being.
The Project
An oceanfront destination built for living, staying and experiencing.
Ch’ulel is a 42-acre oceanfront development in Villa Madero, Campeche, combining 41 serviced residential lots, private-pool villas, eco-glamping, wellness, dining and shared amenities within one master-planned destination.
What We Are Building
41 residential lots, private-pool villas, eco-glamping, Beach Club, wellness, dining and shared amenities within one master-planned destination.
Who It Serves
Home buyers seeking an oceanfront second home, travelers looking for distinctive stays, and guests drawn to wellness, retreats and experiences.
Market Opportunity
A differentiated alternative to large-scale resorts — combining private ownership, short-term stays, wellness and experiences in one low-density oceanfront destination
The Opportunity
Revenue engines
Land
Sales
Revenue from the sale of 41 serviced oceanfront residential lots.
Villa
Development
Revenue from optional turnkey home and villa construction for residential lot owners.
Recurring
revenue
Revenue from nightly stays in private-pool villas and eco-glamping units.
Wellness &
retreats
Revenue from retreats, F&B, wellness programs and paid experiences.
Land sales generate upfront cash flow, while stays, wellness and experiences create recurring revenue over time.
Business Model
How Ch'ulel makes money
INVESTMENT OPPORTUNITY
$14.59M Capital Raise
to complete the Ch’ulel development
HOW INVESTORS PARTICIPATE
Preferred Return
Target 10–12% annual preferred return on invested capital.
Capital Return
Investor capital is returned before sponsor profit participation.
Additional Upside
Investors participate in remaining profits through an agreed profit-sharing waterfall.
Preferred return, waterfall, ownership, governance, term and exit mechanics remain subject to legal and financial structuring.
What could a $1M investment look like?
ILLUSTRATIVE — SUBJECT TO FINAL INVESTMENT TERMS
| 10% Target Pref. | 12% Target Pref. | |
|---|---|---|
| Initial investment | $1,000,000 | $1,000,000 |
| Target annual preferred return | $100,000 | $120,000 |
| 3-year accumulated pref. | $300,000 | $360,000 |
| 5-year accumulated pref. | $500,000 | $600,000 |
| Return of investor capital | $1,000,000 | $1,000,000 |
| Capital + 5-year pref. | $1,500,000 | $1,600,000 |
| Additional profit participation | Potential upside | Potential upside |
After return of capital and satisfaction of the preferred return, investors may participate in additional project profits under the final agreed waterfall.
Illustrative distribution mechanics
Capital Invested
Investor capital is funded through staged development draws.
Project Development
Capital funds infrastructure, residential development, stays and amenities.
Project Generates Cash
Cash flow comes from lot sales, home construction, airbnb, wellness and experiences.
Preferred Return
Available distributions first satisfy the investor preferred return.
Capital Return
Investor capital is returned before sponsor profit participation.
Profit Sharing
Remaining distributable profits are shared between investors and sponsor under the agreed waterfall.
Why Now
What is already de-risked
Team & Partners
Legacy creators, 45+ years of experience
The Visionary
Humberto Caballero
Humberto Caballero Architecture and Design
Architect and designer with 20+ years across residential, hospitality and mixed-use work internationally.
Trained in architecture and historic-monument restoration at Universidad Iberoamericana; built projects in the US, Mexico, Canada, Panama, Colombia and South Korea.
His daughter Maya's journey reshaped his practice — from designing buildings to designing places that regenerate people and land.
“Architecture is the poetic framework for human activity while honoring nature.”
The arrival
Approaching Ch’ulel from the water — 17 hectares on the Campeche shore.
